There was a rhythmic quality to the way Rhythm was always rythm. Clearly we were practicing for text speak and allied to this was our removal of vocabulary - most Deadbeat copies used less than 400 words and most were utilised at least 20 times. Original, beat, ... pulsing was up there, we liked our pulses. There was a lot of dance, dance, dance, to the radio, or even, can't dance, can't dance. Words not often used were Vespa, mobile phone and internet. You tube hadn't made it to our screens and we were only just entering the era of the £50,000 video. I remember when Scars made their video on Arthur's seat etc - that put them up alongside Madness and the other great silent movie makers of the time. Only a short year or two later the budgets were going berserk. The great thing about the early videos is the comedy. There were a whole generation falling out of art school who wanted to shoot shorts or had an idea for a mini movie. The songs proved the perfect fodder, especially the 12" single.
The horror genre often got its own 5 minutes of fame as band after band tried to craft a story board depicting the dark side of their creation but let's face it they were hysterically funny. Deadbeat never got around to doing videos for the tapes until 10 years ago when I discovered some copies of the tapes and proceeded to load them up here. The best is still the strawberry tarts one loaded back around 2010. Enjoy
