Signs of Scottish football will soon be looking forward to continental football in the new year
Normally the seasonal break has the Scottish winter ravages would see the club's head to Dubai, Spain or the Isle of Arran depending on budget, but 2022 could be different.
With so many owners having contacts in the southern states, where the winters are fine for soccer as well as the West Coast And does the golfing world knows the Arizona swing.
When the NFL brought its US football teams over to Wembley you could tell it was a very successful marketing venture. It's not to do with whether or not the teams win the Super bowl it's primarily to create an event.
Taking hibs out on tour for example will need permission from the Proclaimers to ensure that the aftershow experience is as good as the football. Coinciding two schedules sounds a logistical challenge (anything with football and music is) but what an event to be at and I know a few people who might just pop over to the states to join the fun.
Horse racing has been putting bands on after the racing has finished for a while now. Often people will go to the racing who only want to see the band while similarly those at the racing stay on to make a complete day and night of it. This is the entertainment of the future once you've got an audience utilize it.
Visit Scotland are clearly going to be excited at the prospect of a touring football followed by music with plenty booze and haggis suppers to be sold. I'm not sure I want to go to a game where the band gets piped on but if it's in the middle of a 2 week holiday and our whistle stop tour includes New Orleans I'll go for it.
The kids of course will be hoping that they get the game that goes ahead near Disney world at LA Galaxy's home. Others will just be hoping for a spot on the beach in Miami. The crucial aspect though is to sell football and the Scottish identity to a brand beset nation.
Scottish football needs very little from America 0.000001% of GDP will do very nicely thank you very much.
More importantly it is the sense of fun and enjoyment which needs to come back into the game after the crisis of the pandemic.
The winter break of 2022 gives us all plenty time to book our travel and for the locals to be educated into what team they should support. Let's keep it simple Americans like colours. We need to get nice bright strips and then we need to market them.
Every game will feel like a cup final as the stadium she will be rocking. These are real players in a real league, with something the Americans love, history.
No I know the cynics we'll see Celtic playing their home games in Boston while Rangers play theirs in Alabama but I think we can slide past these issues and accept tribalism for what it is a great tool to be used to develop support.
Now that may sound glib that we exploit the ku Klux Klan and the Boston priests but it's just a marketing ploy.
Okay before anyone gets too excited I am joking there is an elephant in the room. In fact there's one in every room in the house!
Spanish is not quite the national language of the United States of America but it's fairly close and as a result soccer will soon become their national sport. That are so many heritage opportunities that that it is very important that we act now before other leagues realize the potential.
At present most teams are having preseason games and tournaments in the USA but nobody has made the bold step to play league games there.
For Scotland with its winter moving the games and incorporating a warm weather break will be financially beneficial as well as building the audience and brand that is Scottish football.
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