Sunday 16 October 2016

Deadbeat the brand - Tapes, singles, fanzines and t-shirts!

Western civilisation is a misnomer. We are not civilised in the west we are happily subdued by our phones etc.

The end of the world is nigh - but not through any Armageddon - merely through us....yes US - not the USA - just us.

We are all tired and cant stand up any more, we cant fight. The 1960/70/80's produced music in the UK to make us stand up.

Now we produce plays. The voice is no longer loud, but nagging, gently nagging. Its a vibration against the colossus that is cacophony of phony nonsense. The brand has now extended to include every item of expenditure and debt too.

The economic concept of the brand was to develop something that was popular because of its usefulness, reliability, longevity or something that was beneficial.

The wise guys spotted it. Why build something, just build a facade. Its not new. Look at Georgian architecture, its all fur coat and no knickers. The problem is we used to recognise it was a facade, now with our snow blindness, all we see is facade.

Now its turned on its head, the only job now is to establish the brand, regardless of virtue. Once the brand is established the job is done. When people followed skunks and gave their names to scents, the game began again. How can you sell an empty box? Find someone stupid enough used to be the answer, now the answer is make everyone stupid!

So now media darlings are the governors of our culture. We love expressions like "edumacation" from our 'randomly' selected jokers. National treasures or international sporting celebrities. The meek have not inherited the world, but maybe the deaf, dumb and blind kid can stop playing pinball and lead us somewhere better. Let's face it, ever since Bowie asked Major Tom, "the papers want to know what shirts you wear...."

I detest the brand - as the brand became bastardised prior to Warhol.....the red star, the coca cola can, campbells soup etc.......I wrote about it 30 years ago but I was lazy....Orwell shouted it in 1984.....but its gone now ....the game is a bogey when the US debates Trump/Clinton.

The debate is wrong, but is it the only show in town?

No comments:

Post a Comment